A colorful illustration of silhouetted profiles , circles and geometric shapes, indicating mindsets, personal growth, and structural change. Handwritten cursive reads: "What is wanted? What is given? What is free?" and artist's signature "LANDWEHR". 
HOLISTIC LEADERSHIP DEVELOPMENT

A growth mindset for organizational change

❋Mergers & Reorganization ❋Culture Build ❋Performance Improvement

Pinwheel Associates helps professionals and organizations build the mindset and resilience needed to thrive through change.

Our speakers and executive coaches share exceptional experiences and selfless strategies for finding clarity, purpose, and peak performance.

Speaker John Cerqueira presents ideas to an audience in a modern room.

EXPERTISE

Organizational Evaluations

Keynotes & Workshops

Sales Training & Upskilling

Executive Coaching & Development

Impactful Results

  • “I have relied on John to not only ensure my team was ready to adopt our new direction, but also to build resilience and adaptability—to meet the unknowns that will inevitably arise in the future.”


    Steve Mangano | EVP/COO Behavioral Health, Team Health

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  • “I have worked with John at two of my organizations. He took the time to fully understand where we were going, tailored a solution that married his expertise and our unique needs, and instantly got our people moving in the right direction.”


    Kyle Wiliford | VP Sales, Higher Logic

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  • “I hired John to align multiple sales models into a digestible approach to help our 200 person sales organization adapt to new market realities. Not only did it work, we adjusted our forecast HIGHER after outperforming our original forecast.”


    Chad Bridge | VP Sales, Takeda Pharmaceuticals

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three QUALITIES OF PINWHEEL COACHES

❋ Servant leaders teaching teams to find opportunities to “serve the moment.”

❋ Exceptional experiences forging insightful business wisdom.

❋ Skilled presenters who educate and entertain, uplifting audiences.

A colorful painted illustration of circles and geometric shapes, indicating mindsets, personal growth, and structural change. 
EXCEPTIONAL EXPERIENCES

Within any organization, a shift from a self-preservation mindset to a “service to others” approach can be transformative and unblocking — bringing a spirit of collaboration, progress, and efficiency.

Pinwheel Associates founder John Cerqueira experienced this firsthand, and now he and his speakers are driven to motivate others by that same spirit of service.

PROFILE: JOHN CERQUEIRA

  • John Cerqueira speaks from a podium. First Responder trophies sit on a table behind him.

    9/11 Survivor

    Strengthens Communities

    John’s experience on September 11th led him to a life of service: He co-founded a non-profit bringing youth mentorship programs to underprivileged communities, and volunteers with disabled vets and survivors of trauma.

  • Pinwheel Associates John Cerqueira speaks to enterprise teams in a conference room.

    Change Management

    Builds Business Momentum

    With 20+ years of leading corporate clients through change, John is well versed on turning challenges into opportunities, and helps organizations manage and work through the impacts of change.

  • Raleigh City Council candidate John Cerqueira speaks to a local voter about needed changes.

    Local Policy & Advocacy

    Manages Change

    A candidate running for Raleigh City council, John’s mix of professional, civic, and personal experience compelled him to represent District E on Raleigh City Council: john4raleigh.com.

REFRAMING ADVERSITY:
THE PINWHEEL PHILOSOPHY

Why we help

On September 11, 2001, at 22 years old, our founder emerged from the debris after escaping the 81st floor of Tower One of the World Trade Center minutes before the building’s collapse. Along the way he helped a fellow human being and wheelchair user to escape from the 68th floor.

This revealed to him the power and fulfillment that comes with service to others and provided the opportunity to share this message through features on the Oprah Winfrey Show, Good Morning America, People Magazine, USA Today, The History Channel, and PBS.

Speaker John Cerqueira holds a microphone and smiles.
An illustration of a silhouetted profile , circles and geometric shapes, indicating mindsets, personal growth, and structural change.
An illustration of a silhouetted profile , circles and geometric shapes, indicating mindsets, personal growth, and structural change.
An illustration of a silhouetted profile , circles and geometric shapes, indicating mindsets, personal growth, and structural change. 
ENHANCE TEAM PERFORMANCE

Harness the winds of change as a catalyst for long-term personal and professional transformation

We help teams shift from the perspective of being affected by change to the perspective of being the ones effecting change.  

Through guided and consistent practice, they neutralize the unproductive tendencies of self preservation, constant threat scanning, responsibility shifting, and decision-paralysis that prevent the alignment, collaboration, clarity, ownership, confidence, and focus necessary for sound execution and impact. 

FOSTER RESILIENCE & ADAPTABILITY

In today's fast-paced business environment, resilience and adaptability are crucial for success. Our programs help individuals and teams develop the mindset and skills to navigate change and thrive in challenging situations.

DRIVE INNOVATION AND GROWTH

By fostering a culture of innovation and growth, our programs empower teams to think creatively, solve problems, and seize opportunities. We provide the guidance and support needed to unlock the full potential of your team.

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